Time Well Spent

Last week I met with a potential new client who reminded me exactly why I do this work.

It was a non-profit I feel quite passionate about – I even volunteer with them. Their mission in the world of education is incredible and inspiring. We talked about their goals and how I might help amplify their voice. I left feeling energized and enthusiastic.

Today I heard back that they don’t currently have budget for marketing. I completely understand – and if circumstances were different, I would absolutely take them on pro bono.

The email ended with:

“I apologize if I wasted your time.” 

I didn’t hesitate before responding:

It is never a waste of time to meet passionate people and learn about meaningful work.

And I meant it, wholeheartedly.

Not every conversation turns into a client relationship – and that’s okay. Every meeting, every encounter, every discussion brings insight, perspective, and inspiration.

No, meeting with you was not a waste of time.

It was time very well spent.